Open with the commercial context
State who the audience is, the repeated decision that brings them to the content, the trusted format, and why a qualified sponsor can be useful in that moment.
Use dated audience evidence
- Qualified reach with platform, window, and definition.
- Audience role or attribute with survey source, sample, and date.
- A repeat-behavior signal only when the method is clear.
- A limitation whenever the evidence does not support a broader claim.
Show the placement—not vague promotion
Name the quantity, position, format, length, run window, creator work, revision rule, evidence, exclusions, and rights. If the buyer cannot tell what will run, the deck is not ready.
Use case proof carefully
Use sponsor logos, quotes, results, and campaign creative only with permission and accurate context. State what ran, when it ran, how the result was measured, and what the result does not establish.
No permitted case study yet? Show a sample report preview clearly labeled “Example — not a client result.”
Recommend one package
Lead with the placement you would actually recommend for the buyer’s goal. State the fee, evidence, next open window, quote-valid date, booking condition, and next action. A media kit should make a decision easier, not present an endless custom menu.